MY JOURNEY - THE SYMPHONY OF EMPOWERED LIVING
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Fractional CMOs responsibilities
The general responsibilities of fractional CMOs to cover the expected scope of work of the role
Leads the marketing team
In some cases, a fractional Chief Marketing Officer comes in to lead an existing, in-house marketing team. The goal is to streamline the day-to-day operations of the team and to guide them toward self-set goals and company objectives.
Improves digital presence
A CMO revamps existing digital outlets like email, social media, and customer service to ensure there is cohesive branding across all channels. If your digital presence is lacking or non-existent, a part-time CMO actively designs effective outward marketing strategies to drive growth.
Manages branding
In settings where there isn’t any dedicated marketing leadership, the general branding and marketing function of the business becomes segregated and weaker than it should. A CMO helps design and manage a team-wide branding strategy, so all aspects of the team work cohesively.
Drives paid & organic marketing initiatives
Sales and marketing are fundamentals and a heart of acquiring new sales. A fractional CMO has the expertise to discover new opportunities for your business’s growth and naturally grow your sales. They’ll help your team understand their target demographic and how to convey value to them.
Manages content marketing
An outsourced CMO can audit your current marketing practices and optimize them for growth. Your marketing matters and a cohesive marketing effort is just as important.
Oversees marketing technology integrations
Tracking data is essential for understanding your growth opportunities. A part-time CMO will work to ensure that your business has the technology in place to track your data in addition to monitoring the effectiveness of your marketing.
The responsibilities are not limited with the above. It greatly depends on the company needs
SOME OF THE BRANDS AND COMPANIES I'VE WORKED WITH
