Strategic Leadership for Growth-Stage Companies
WHEN STRATEGY NEEDS EXECUTION
Most growth-stage companies hit these walls:
Growing too fast to manage it alone
Your team is stretched thin.
You need experienced leadership to build systems, align departments, and scale.
Temporary leadership gap
You need continuity. An interim executive who can step in, stabilize operations before your permanent hire.
Market expansion without a playbook
Expansion requires specialized knowledge. You need someone who's done it before—in EMEA, the US, or emerging markets.
Strategy exists, execution doesn't
Plans gather dust while teams struggle with execution. You need a strategist who translates vision into action.
WHAT I CAN DO
BUSINESS CONSULTING
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Business and growth strategy
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Market entry and expansion
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Interim executive leadership
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Organisational structure
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Business transformation
CMO AS A SERVICE
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Marketing strategy & planning
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Fractional CMO services
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Interim CMO replacement
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Performance & KPI tracking
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Team building
THE COLLECTIVE ADVANTAGE
I have worked with a curated network of senior specialists across marketing, legal, HR, and operations — each vetted through years of direct collaboration
DIGITAL &
MEDIA
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PPC specialists
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SEO/AEO experts
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Marketing automation
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Email marketers
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Media planners & buyers
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PR & communications
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Strategists
CREATIVE &
CONTENT
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Copywriters
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Content strategists
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Brand designers
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Brand managers
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Web designers
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Video producers
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UX/UI designers
OPERATIONS &
ADVISORY
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Legal & compliance
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HR & talent advisors
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Financial planning
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Tender & procurement
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Tech & infrastructure
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Web arcitects
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AI lecturers
What This Means for You
✓ Senior-level expertise across all functions
✓ One strategic leader coordinating everything
✓ No agency overhead or long-term contracts
✓ Scalable team that flexes with your needs
✓ Single point of accountability
✓ Proven collaboration—every specialist is someone I've personally worked with
TRACK RECORD
39%
Portfolio volume growth in first year as Group CMO.
BB Finance Group
1M
Capital raised in 4 months post-launch.
Creditstar AS
SEB
Won from the tender - one of the Baltics' largest banks.
Dentsu
8
B2B SaaS products managed simultaneously as a CMO.
Vendisys Inc
40+
Brands I have managed and developed over the years.
TESTIMONIALS
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Kristel Kongas isn’t just a great marketing leader, she’s an incredible mentor. At Vendisys, she gave me the freedom to own my email marketing strategies for our B2B SaaS products while always having my back. She trusted my ideas, encouraged me to experiment, and created an environment where I could genuinely grow.
One of the things I respect most about Kristel is how she handles challenges. If something went wrong, she never played the blame game. Instead, she’d calmly work through the situation, focusing on solutions rather than problems. “It’s a learning experience for both of us,” she’d say—and she meant it. That kind of leadership is rare, and it makes all the difference.
Read further here.
Vendisys
