Strategic Leadership for Growth-Stage Companies
WHO I AM
I've spent over 20 years in the trenches of sales, marketing, and growth — from early roles building brands to the recent decade in leadership roles as CMO and head of a digital marketing agency.
Along the way, I've delivered results that matter: 39% portfolio growth in my first year, €1M raised in 4 months, winning major tenders including SEB Bank alongside dedicated Baltic teams, and launching 8 B2B SaaS products across international markets.
I've been the person behind the results — building the strategy, leading the team, and executing tactical plans. I've sat in boardrooms and on the ground floor. I've been the executive and the entrepreneur. I've navigated rapid growth, messy transitions with countless sleepless nights, and celebrated the wins at the end.
That's the perspective I bring — not just marketing expertise, but the full perspective of someone who's been in your seat. Growing and guiding teams, making tough calls, driving growth when it matters most. I'm open to working with companies through full-time roles, fractional engagements, or interim placements — whichever fits your needs best.
WHAT I DO
CMO AS A SERVICE
Full-time, fractional, or interim CMO leadership. Get C-level marketing strategy and execution from brand growth to team building to performance optimization.
What I can do:
-
Marketing strategy & planning
-
Fractional CMO services
-
Interim CMO placement
-
Performance & KPI tracking
-
Team building
BUSINESS CONSULTING
Strategic guidance for market entry, growth planning, and transformation. I've been there. I also bring the collective advantage — a curated network of specialists i have worked with.
What I can do:
-
Business and growth strategy
-
Market entry and expansion
-
Interim executive leadership
-
Organisational structure
-
Business transformation
THE COLLECTIVE ADVANTAGE
I have worked over the years with a curated network of senior specialists across marketing, legal, HR, and operations — each vetted through years of direct collaboration - in which you can also benefit
DIGITAL &
MEDIA
-
PPC specialists
-
SEO/AEO experts
-
Marketing automation
-
Email marketers
-
Media planners & buyers
-
PR & communications
-
Strategists
CREATIVE &
CONTENT
-
Copywriters
-
Content strategists
-
Brand designers
-
Brand managers
-
Web designers
-
Video producers
-
UX/UI designers
OPERATIONS &
ADVISORY
-
Legal & compliance
-
HR & talent advisors
-
Financial planning
-
Tender & procurement
-
Tech & infrastructure
-
Web architects
-
AI lecturers
What This Means for You
✓ Senior-level expertise across all functions
✓ One strategic leader coordinating everything
✓ No agency overhead or long-term contracts
✓ Scalable team that flexes with your needs
✓ Single point of accountability
✓ Proven collaboration of specialists
MY TRACK RECORD
39%
Portfolio volume growth in first year as Group CMO.
BB Finance Group
1M
Capital raised in 3 months post-launch.
Creditstar AS
SEB
Won 2 of 11 major tenders in first year, including SEB.
Dentsu
8
B2B SaaS products managed simultaneously as a CMO.
Vendisys Inc
40+
Brands I have managed and developed over the years.
TESTIMONIALS
.png){kind=small}
Kristel Kongas isn’t just a great marketing leader, she’s an incredible mentor. At Vendisys, she gave me the freedom to own my email marketing strategies for our B2B SaaS products while always having my back. She trusted my ideas, encouraged me to experiment, and created an environment where I could genuinely grow.
One of the things I respect most about Kristel is how she handles challenges. If something went wrong, she never played the blame game. Instead, she’d calmly work through the situation, focusing on solutions rather than problems. “It’s a learning experience for both of us,” she’d say—and she meant it. That kind of leadership is rare, and it makes all the difference.
Read further here.
Vendisys
