Strategic Leadership for Growth-Stage Companies
WHO I AM
I've spent over 20 years in the trenches of sales, marketing, and growth — from early roles building brands to the recent decade in leadership roles as CMO and head of a digital marketing agency.
Along the way, I've delivered results that matter: 39% portfolio growth in my first year, €1M raised for a new investment product in 4 months, winning major tenders including SEB Bank alongside dedicated Baltic teams, and launching 8 B2B SaaS products simultaneously across international markets.
I've been the person behind the strategy and the results — building brands, leading teams and executing tactical plans, I've sat in boardrooms and on the ground floor, I've been the executive and the entrepreneur, I've navigated rapid growth, complicated transitions with countless sleepless nights, and also celebrated the wins at the end.
That's what I bring — not just marketing expertise, but the full perspective of someone who's sat in every seat. I partner with companies in whatever capacity makes the most sense for their goals and stage: full-time CMO roles, fractional leadership, interim placements, or strategic consulting. I've done all of these successfully, and I'm open to discussing what works best for your business.
WHAT I DO
CMO AS A SERVICE
Full-time, fractional, or interim CMO leadership.
What this means:
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Marketing strategy & planning
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Fractional CMO services
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Interim CMO placement
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Performance & KPI tracking
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Team building
BUSINESS CONSULTING
Strategic guidance for market entry, growth planning, and market research.
What this means:
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Business and growth strategy
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Market entry and expansion
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Interim executive leadership
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Organisational structure
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Business transformation
COLLECTIVE ADVANTAGE
A curated network of senior specialists across marketing, legal, HR, and more.
What this means:
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Digital & Media specialists
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Creative & Content experts
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Operations & Advisory
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Senior-level network coordination
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Scalable, on-demand resources
MY TRACK RECORD
39%
Portfolio volume growth in first year as Group CMO.
BB Finance Group
1M
Capital raised in 3 months post-launch.
Creditstar AS
SEB
Won 2 of 11 major tenders in first year, including SEB.
Dentsu
8
B2B SaaS products managed simultaneously as a CMO.
Vendisys Inc
40+
Brands I have managed and developed over the years.
TESTIMONIALS
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Kristel Kongas isn’t just a great marketing leader, she’s an incredible mentor. At Vendisys, she gave me the freedom to own my email marketing strategies for our B2B SaaS products while always having my back. She trusted my ideas, encouraged me to experiment, and created an environment where I could genuinely grow.
One of the things I respect most about Kristel is how she handles challenges. If something went wrong, she never played the blame game. Instead, she’d calmly work through the situation, focusing on solutions rather than problems. “It’s a learning experience for both of us,” she’d say—and she meant it. That kind of leadership is rare, and it makes all the difference.
Read further here.
Vendisys
