Strategic Leadership for Growth-Stage Companies
SERVICES THAT DRIVE RESULTS
With 20+ years of experience across fintech, SaaS, and B2B sectors, I deliver strategic solutions that translate vision into performance. From market entry to team transformation, the services are built for businesses that need expert guidance and proven execution.
7+
Years C-level
20+
Years Experience
40+
Brands managed
TRACKED RECORDS
39%
Portfolio volume growth in first year as Group CMO.
BB Finance Group
1M
Capital raised in 4 months post-launch.
Creditstar AS
SEB
Won from the ternder - one of the Baltics' largest banks.
Dentsu
8
B2B SaaS products managed simultanously as a CMO.
Vendisys Inc
40+
Brands I have managed and developed over the years.
WHAT I DO
STRATEGIC ADVISORY
-
Business strategy
-
Market entry & expansion
-
Investment frameworks
-
Stakeholder alignment
-
Crisis navigation & pivots
When you need: Clear direction, decision frameworks, and strategic roadmaps aligned to revenue goals.
GO-TO MARKET EXECUTION
-
Product positioning & launches
-
Campaign strategy
-
Customer acquisition
-
Marketing operations
-
Analytics & optimization
When you need: Execution that moves the needle. From concept to campaign to revenue tracking.
EXECUTIVE LEADERSHIP
-
Marketing function oversight
-
Team leadership & hiring
-
Budget & financial management
-
Performance & KPI tracking
-
Vendor & agency management
When you need: Day-to-day operational leadership with C-level accountability—without the full-time salary.
TEAM DEVELOPMENT
-
Leadership coaching & mentoring
-
Department structuring
-
Skills training
-
Performance improvement
-
Culture & retention strategies
When you need: Teams that scale with your business. Better retention, clearer roles, higher performance.
THE COLLECTIVE ADVANTAGE
I work with a curated network of senior specialists across marketing, legal, HR, and operations — each vetted through years of direct collaboration
DIGITAL &
MEDIA
-
PPC specialists
-
SEO/AEO experts
-
Marketing automation
-
Email marketers
-
Media planners & buyers
-
PR & communications
-
Strategists
CREATIVE &
CONTENT
-
Copywriters
-
Content strategists
-
Brand designers
-
Brand managers
-
Web disainers
-
Video producers
-
UX/UI designers
OPERATIONS &
ADVISORY
-
Legal & compliance
-
HR & talent advisors
-
Financial planning
-
Tender & procurement
-
Tech & infrastructure
-
Web arcitecturers
-
AI lecturers
What This Means for You
✓ Senior-level expertise across all functions
✓ One strategic leader coordinating everything
✓ No agency overhead or long-term contracts
✓ Scalable team that flexes with your needs
✓ Single point of accountability
✓ Proven collaboration—every specialist is someone I've personally worked with
TESTIMONIALS
.png){kind=small}
Kristel Kongas isn’t just a great marketing leader, she’s an incredible mentor. At Vendisys, she gave me the freedom to own my email marketing strategies for our B2B SaaS products while always having my back. She trusted my ideas, encouraged me to experiment, and created an environment where I could genuinely grow.
One of the things I respect most about Kristel is how she handles challenges. If something went wrong, she never played the blame game. Instead, she’d calmly work through the situation, focusing on solutions rather than problems. “It’s a learning experience for both of us,” she’d say—and she meant it. That kind of leadership is rare, and it makes all the difference.
Read further here.
Vendisys
